What is the purpose of the essay section?
Part of the goal of the awards is to reward companies that have integrated localization into their business processes. In the essay section you can highlight the strengths of your site you want the judges to focus on and those aspects of your business process that the judges will not be able to directly observe in your site. It is in your best interest to be frank about the strengths and weaknesses in your efforts rather than submitting essays that hype a solution or overstate success: essays that identify real issues in integrating international support solutions into overall business strategies will be the most useful.
