What is the purpose of the Contact Centre?
Many contact centres serve multiple purposes and may use their centre for two or more of the following functions: Customer service, inbound/outbound direct sales, sales support, reservations, market research, individual customer tracking and preferences data collection, technical help, internal support services, order/billing processing, credit/collections, appointment setting and fundraising. Contact Centres continue to gain prominence and importance as they enable businesses to manage their operations, and manage customer relationships and information, consistently and cost effectively.
