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What is the purpose of the Choices programme?

April 26, 2017choices Programme purpose

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What is the purpose of the Choices programme?

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We want to make it easier for you to pick healthy foods and drinks, to enjoy as part of a nutritionally balanced diet. The front-of-pack Choices stamp gives you a quick, simple way to identify foods and drinks that are in line with internationally-accepted dietary advice People spend only a few seconds in selecting food items when they shop, so the Choices stamp will help the busy shopper.