What is the purpose of SHOWstudio?
SHOWstudio is an online fashion broadcasting company committed to showing the process of creativity. Throughout its first four years, SHOWstudio has consistently broken new ground in pioneering new forms of interactive and motion imagery at its London studio and broadcasting these unique art and fashion collaborations via its award-winning website. Providing a ‘view from within’ the industry, its aim is to unpack every aspect of fashion image-making, from the generation of ideas and production stages through to the problem solving and minutiae of executing the final images. Initial investigations into live, interactive fashion—contained within a 250-strong archive of projects on the site—are now being extended into opportunities for SHOWstudio’s international viewer-base to be directly involved in shaping the new content of the site. Each project undertaken will be documented in detail, using a ‘weblog-like’ structure to provide regular textual progress updates. SHOWstudio process favo
