What is the purpose of MobileXpression?
The goal of MobileXpression is to develop a better understanding of the trends and patterns affecting the mobile Internet. Just as television uses ratings to determine which programs are the highest rated and most watched, MobileXpression uses the knowledge of its members’ mobile Internet habits to determine the popularity and importance of various mobile web sites and applications. Companies can then use this market research to make informed decisions regarding their mobile marketing strategies.
