What is the purpose of a violet/purple shampoo?
If you are asking about this product for the first time, then you most likely joined the world of blondes. Whether it is a full colour or just highlights, blondes require a little extra care. Violet/purple shampoos are just that, a shampoo that contains violet/purple pigment. This pigment help neutralize unwanted yellow tones that often eventually come though in blonde hair. This product is recommended to be used in rotation with your regular shampoo, but it can be used as often as daily for some cases where a small correction is required. If this product is over used, it may cause a violet hue on your hair. Ask your stylist for instructions specific to your blonde and be sure to get detailed instructions on proper usage.
