What is the purpose of a keynote speaker?
Who would be the best keynote speaker for my unique event? Keynote speakers come in all shapes and sizes, each with unique strengths and capabilities. This installment in The Speakers Group speakers bureau’s reference guide is designed to help meeting professionals in their pursuit of the perfect keynote speaker. What is the purpose of a keynote speaker? According to Wikipedia, a keynote speaker’s message is delivered to “set the underlying tone and summarize the core message or most important revelation of the event.” In other words, a keynote speaker should solidify a meeting’s theme, or provide a foundation for achieving the key objectives of a conference. A keynote speaker is often selected to arouse interest in a meeting program and draw attendees to attend the event. If the chosen speaker is well known for his or her mastery in a particular field, or if the speaker has broad household name recognition, it is likely that enthusiasm about the conference will build. How do I select
