What is the purpose of a funeral home website?
2. Does it add revenue? 3. Does it save me time and money? 4. How can a funeral home website help in the management of my business? It’s safe to say the two questions regarding adding money and saving money are on the minds of owners and managers every day. The other two questions about purpose and management are coming into focus. They are coming fast and will change the way we do business. Decision makers who grasp these new tools and use them will stay in the mainstream of funeral business. Those who do not will be their employees or will seek another line of work. Now! Let’s go straight to the heart of this cremation business. A very effective and direct mission statement is, “Find what works for cremation customers and deliver it.” The result in a successful business is customer satisfaction, repeat business and referrals. Today’s funeral home website should measure each preneed and at need customer family purchase experience. It should tie measurements to the funeral director or
