WHAT IS THE PURPOSE OF A CRISIS COMMUNICATION PLAN?
A Crisis Communication Plan is a pro-active document to give your organization a specific plan to follow during a crisis. A realistic crisis management plan doesn’t have the answer to every question; it merely fills the gap between how our brain works normally and how it works during a crisis. WHY YOU SHOULD PLAN AHEAD – Your organization’s Crisis Plan allows you to: • Lower your vulnerability and create strategies to deal with a full range of problems you might encounter. • Move from a reactionary mode to one taking pro-active steps that aid in agency and community healing and helps put you back in control. • Show full transparency (Openness, honesty). • Build networks and relationships before a crisis strikes. • Establish communication channels capable of reaching critical audiences quickly. • Maintain your good reputation. A mishandled crisis can quickly ruin an organization if not handled properly. “THE READINESS IS ALL”……Hamlet Traps to avoid and common mistakes in a crisis: • Den
