What is the purpose for MyKRIS to introduce MVNO program?
MyKRIS has been the triple play (Video, Data, Voice) Internet Service Provider for the last 7 years and has gained strong foot in B2B corporate segment. In line with MyKRIS IPO plan in year 2009, MyKRIS needs to expand its coverage for B2C direct consumers market. However, in view of the fact that traditional marketing approach is time consuming and resources hungry, MyKRIS has innovatively created the program to allow parties with strong and niche market coverage to participate in the program. The synergies are few folds and most important of all, it allows MyKRIS to broaden its service coverage and rollout in relative short time frame and in return brings benefit to MVNOs for long term return.
