What is the purpose and function of a trade mark?
A trade mark it is shorthand description for the goods or services sold for easy identification of the origin or trade source of goods or services. The consumer can count a similarity of composition and consumer and quality of goods/services bearing the trade mark, it acts as an instrument of sales promotion and consumer information thus facilitating repeat orders. It helps manufactures to acquire new market, stimulates trade and helps to promote economic activity beyond national borders. Registration gives right to a presumptive evidence of the right of the registered proprietor To the exclusive use of the goods or services specified. The register of trade mark protects the public against deception and rival traders are given notice by the rights claimed in the registered mark.
