What is the Purple Cow?
Image Credit: passage Douard (rdo) The concept of the Purple Cow is the core of the entire book and I’ll try to pull out some examples offered by Godin on what constitutes and defines the Purple Cow. This will give you a good idea of what the book is about. Seth Godin first mentions the idea of the Purple Cow, when describing his trip to France and how he sat in a car while driving through pastures with grazing cows: Cows, after you’ve seen them for a while, are boring. They may be perfect cows, attractive cows, cows with great personalities, cows lit by beautiful light, but they’re still boring. A Purple Cow, though. Now that would be interesting. (For a while.) The essence of the Purple Cow is that it must be remarkable. In fact, if “remarkable” started with a P, I could probably dispense with the cow subterfuge, but what can you do? This book is about the why, the what, and the how of remarkable. On page 24, Seth Godin further defines the purpose of the book: My goal in Purple Cow i
