What is the progress on the 3D animation graphics project?
When you launch a 3D film, you incur a sizeable expense. You have to replace the normal screen with a special one for better luminance. Two additional lenses are also required for the projector. The total expenses will be around Rs 170,000 per theatre. Expenses will be quite sizeable if too may theatres show the movie. We have developed a new technology 3D Plus which will allow 3D experience without spending a rupee on additional equipment. The technology will enable one to watch a 3D TV show on an analogue TV set. The technology has impressed foreign firms and we have offers for our equipment from TV companies abroad. In 3D animation graphics, we are working for a project that has been approved by a US company. We have made a show-reel of seven minutes. The project would have a huge impact on our revenues in 2004. The company has predominately been associated with mythologicals. Do you plan to change the programming mix? Mythologicals are our niche. However, we also have alternate gen
