What is the programming mix of live action Vs animation for each channel?
The programming mix for all our channels goes back to the brand values and what each channel has to offer to its viewers. It is not necessarily fixed and we seek to create a healthy balance of animation and live-action content with a focus on good storytelling. We don‘t believe one size fits all and the wonderful thing about having three channels is that that through these very distinct platforms we can make sure that the diverse entertainment needs of kids and families is served in a comprehensive, relevant and contemporary manner. Also, since we are a part of a complete family entertainment brand like Disney, we ensure that our viewers have multiple and memorable experiences of the characters and stories that they love so much. Such as the Hannah Montana whose presence across platforms such as TV, merchandise, movie, online and on-ground, has made her a tween icon in India for young girls.
