What is the process for converting video files such as .WMV or .MOV files to something that is broadcast quality?
There is a process for converting these files to a file format known as H.264 which is a broadcast quality Quick-time MPEG 4 format. Most video duplicating houses can handle this conversion. Q: How will the transition to High Definition affect video duplicating? A: The Nielsen SpotTrac encoding system can be used with either SD (Standard Def) or HD (High Definition) formats. Since many stations are still broadcasting in SD, it is best to send tapes to stations with both the analog and SpoTTrac codes, because some stations are converting sooner than others. If the tape they receive does not have the HDTV code, and they are broadcasting in HD, they cannot be tracked by Nielsen. One of the best features of using SpotTrac encoder is the audio is watermarked. This allows PSAs on DVD, H.264, .WMV files to be tracked through the audio channel. Its not just for HD. Campaign Planning Q: What are the things I need to think about before hiring an ad agency, or beginning work on budgeting and camp
