What is the primary role of a copywriter?
The only role of a copywriter is to create sales. How he achieves this, of course, is the challenge. She can’t go door to door and persuade so the selling tools become ads, commercials, posters, viral, etc. Working as a team with an art director, the copywriter should literally be the sharp point of the creative pencil. The copywriter’s task is to revise, revise, revise – distilling the concept until there is no other way to write what has been written.
