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What is the primary objective of Pay-Per-Click (PPC) advertising?

April 26, 2017Advertising Objective pay-per-click ppc primary

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What is the primary objective of Pay-Per-Click (PPC) advertising?

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To reach customers at the moment they are ready to buy. Potential customers see your ad when they type a word or phrase related to your business into a search engine. Your “sponsored ads” then effectively qualify prospects through keyword query matches. They click on your ad and go to a page on your Website where they are invited to take action, such as calling to learn more or making a purchase online.