What is the potential for premium liquor in India?
Business-wise, India is a smooth market for us. We are a known brand among Indians as we entered the market in 2000 and have established our presence. Since then we have grown at more than 25% annually, which is more than the pace at which the sector has grown – 20%. Four Is have been crucial in building our brand. We have been independent in maintaining our identity as a brand. We have been around for more than 100 years now and next year we will be completing 30 years as the number one whisky manufacturer in Scotland. We have never diluted our product, have used the best material and also maintained our standards despite high manufacturing costs. We never compromise on the quality. For example, we always make sure to import sherry cask from Spain for bottling our products. Also, all these years we have grown enormously due to our innovative practices. Even now, as we add on Black Grouse, it highlights our same spirit for innovation. Where India is concerned, we have increased our inv
