What is the potential for export of Indian diamond studded jewellery?
As the purchasing pattern in the US has changed (the majority are investing in electronics and other items instead of diamonds), it will be difficult to rely solely on such a market. On the contrary, the Middle East market is emerging, and I think it will be the dominant player in the near future. Shopping fairs are organized there yearly and large numbers of people visit them, so there is good scope for companies who can identify their market segment for jewellery exports. Apart from this, I feel that there will be a trend towards online selling through portals, and companies which can establish themselves here can gain a lot from such virtual businesses. How do you assess the scope for diamond studded jewellery in the domestic market? The scope is good in India and thats why we have started our own jewellery company under the name Inspire Jewels Pvt Ltd. As India is a big hub for consumables and the purchasing power of the Indian people is increasing, I feel that there is a market. B
