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What is the Positioning Strategy for a Used Appliance Store?

April 26, 2017appliance positioning store strategy Used

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What is the Positioning Strategy for a Used Appliance Store?

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A positioning strategy covers how you want potential and current customers to view your business. It’s the idea of showing customers why a product or service offers the best solution to their problem, and it discloses your unique selling proposition. With a used appliance store, the positioning strategy should focus on affordability, customer service, quality, and variety.