What is the Platform for Privacy Preferences Project (P3P)?
The Platform for Privacy Preferences Project (P3P), developed by the World Wide Web Consortium, is emerging as an industry standard providing a simple automated way for users to gain more control over the use of personal information on Web sites they visit. The P3P-enabled browsers automatically read a snapshot of how a site handles personal information and then compare it to the consumer s own set of privacy preferences. Disclaimer Click here to go to a graphics-enhanced version of this page.