What is the plan for promoting Pilkington energikare™ in UK and Ireland?
The scheme is being promoted to IGU processors and window companies along with general trade through a continuous press advertising, PR and direct mail campaign to enable development of a national network of suppliers and retailers. A major part of the benefit of getting involved in the scheme is our ongoing promotion to householders including coverage in home interest journals and on-line marketing through search engines such as Google to direct homeowners to our Partner’s websites.
