What is the Physician Liaison Program (PL)?
The unique feature of the PL Program is its incorporation of a direct sales approach to targeted physicians, using proven and accepted hospital/physician sales methods to optimize hospital occupancy. This is achieved through direct sales calls in the physicians’ offices. Increased admissions are generated by encouraging a new or stronger physician preference for your hospital and its services. Traditionally meeting with physicians and promoting good relationships with them has been a function of the hospital administrator. The PL Program is both a refinement and an extension of this activity.
