What is the philosophy of the new Lavazza calendar?
Franceska Lavazza: The calendar this year is completely different from its previous editions. It is called “The most majestic espresso experience” and it shows the exclusive side of the Lavazza espresso. We present six different queens who are very sensual and strong and in a certain way they represent the different characteristics of the fragrant drink. The women show the power of sensuality and their only king is Lavazza espresso, of course. Can you explain the values and symbols in the slogan “The most majestic espresso expirience”? – The main meaning of the calendar is the exclusive side of the Lavazza espresso. The calendar is dedicated to everyone who looks for something special in everyday life – maybe small things, but they make people live something different. So if you can choose the small things, maybe you will be able to improve your lifestyle and your coffee break. Tell me more about the idea for the calendar and what is its background? – We worked with Armando Testa agenc
