What is the Pharos Project?
The Pharos Project, at its core, is a campaign for transparency in the building materials market. What we are creating is the ultimate campaign tool: a tool for users to locate the best materials to meet their current needs and enduring values; a tool to help cut through the prolific greenwashing; a space where users can discuss what makes a product truly green; and, most importantly, a platform from which to show manufacturers what constitutes a market in support of the best environmental, health and social equity practices.
