What is the per capita consumption of tissues in India and what is it in US and Europe?
The consumption per capita, in India, is a fraction of what you see in Europe or the States. In the US, total per capita annual tissue consumption is 27 kg per person. In Sweden, it is 22 kg per person. In Germany, it is 15 kg per person. But in India, it is only 15g per person (even China has a per capita consumption of 2.5kg per person!) So how important is India in the company’s scheme of business? We strongly believe in this area and it is in this area where we can see the biggest scope at the moment for this kind of product. That is why we have started our brand shop here in Mumbai and also newly opened an office in Shanghai in China, to take care of the entire Asia-Pacific region. Why the foray into India now; why not five years ago or two years ago? We believe, after looking at a long third-party survey done during the last 10 years, that this would be the right time to come into India, owing to the fact that the economy here is moving very fast at the moment. Also, positively f
