What is the Pantone Matching System®?
• A: Also known as PMS colors, this is a solid color communication system based on the visual matching of individual, pre-mixed colors. It is used by artists and commercial printers to select, specify and match colors precisely. Many logos are created with specific Pantone® Colors and can be very closely reproduced. However, it is rare to get an exact match. Usually, it will be within one or two shades.