What is the P2P demographic?
P2P networking and web commerce in the media and entertainment industry are growing rapidly, thanks in large part to the new devices and technologies that offer free and unlimited access to digital media over P2P networks. Apple‘s iPod and iTunes have been instrumental in changing the way people consume music, and now with their recent deal with Disney, the way they view television and films. At the same time, the media industry is being impacted by technologies enabling recording artists, video producers, filmmakers, game developers and others to create their own digital media and distribute it directly to the consumer.
