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What is the overriding goal of the Ph.D. program in marketing program at McCombs?

April 26, 2017GOAL Marketing McCombs Overriding program

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What is the overriding goal of the Ph.D. program in marketing program at McCombs?

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The general objective of the marketing Ph.D. program is to prepare you for an academic career at a leading university. Each course of study is designed to accommodate an individual’s educational background, experience and career goals. Obtaining a doctoral degree in marketing requires mastery of fundamental business and research-related concepts, competency in core marketing subjects, demonstrated expertise in a marketing specialty and successful defense of a dissertation. Due to this, the doctoral program requires a robust combination of formal coursework and independent study.