What is the outlook for the grape supply and grape prices?
The supply of grapes as well as the demand and availability of wine are just a few of the factors that affect grape prices. Other pressures on grape prices in the North Coast include the availability of wine imports, many of which are priced well below the same varietal wines produced in Napa and Sonoma Counties. These are very dynamic factors that can rapidly change. Wine is aggressively exported from Australia, Italy, France and South America. Simultaneously, the grape acreage in those countries is increasing.