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What is the origin of the phrase “eat our own dog food?

dog EAT food origin phrase
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What is the origin of the phrase “eat our own dog food?

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Here is the most concise explanation that I could find. “SCO’s lawsuit against IBM hits next stage Microsoft’s technology dietitians offer employees only one item on the menu: dog food. That’s because the software maker has a philosophy known internally as “eating our own dog food,” referring to the common practice of running beta, or test, software throughout the organization.

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