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What is the Open Internet Exchange (OIX)?

April 26, 2017exchange internet oix

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What is the Open Internet Exchange (OIX)?

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The Open Internet Exchange (OIX) is a revolutionary technology platform that allows, for the first time, online advertising to be targeted using interest based data derived from insights gathered at the ISP network level. This data allows for the most accurate user targeting, while protecting user privacy as no personal information or browsing histories are stored. Campaigns created in the OIX are served via advertising spots on OIX-partner websites and ad networks.