What is the objective of advertising?
(recap) Regardless of types of media, objective of advertising is drawing attention and interest of consumers most of whom have not interest in the products and services, and navigate them to the driving point of the persuasion scenario briefly explained in the previous article Vol.13 – How is Landing Page Optimization Related to Persuasion Scenario?. Advertising is either 15 or 30 second visual and/or sound, or a still picture with catch copy. 2. What is important in advertising of all online and offline media? There are a few important points in advertising regardless of all online and offline media. The first point is branding or identity (consisting of core message, concept, style, image etc.). This is the same for what the author said “other contents” earlier, a topic that a book can be written and this will not be discussed in this article. The second point is (first) impression/impact, and this is what it makes different from “other contents”. The challenge is delivering the cor
