What is the NFL not ruling out for the NFL Network?
The NFL Network tonight begins its eight-game regular-season “Thursday Night Football” schedule with Bears-49ers, and the “big water-cooler topic is . . . how can league-owned outlets such as the NFL Network strike a balance between complementing and cannibalizing their media partners,” according to Jon Weinbach of the Los Angeles Times. The Thursday edition of Sports Business Daily linked to the piece. Leagues in recent years “have morphed into full-blown media companies, launching their own TV channels, advertising networks and digital entertainment ventures.” The NFL, NBA, NHL and MLB now all “operate 24-hour cable channels,” and Pilson Communications President Neal Pilson said the channels “give the leagues a chance to get their message out as they want to frame it, unadulterated.” Weinbach noted that ratings for “all of the league-owned channels … are still minuscule,” as the networks “largely broadcast an endless mix of old games and studio highlight shows.” However, they are “
NFL not ruling out moving more live games to NFL Network By Paul Vigna November 12, 2009, 4:26PM The NFL Network tonight begins its eight-game regular-season “Thursday Night Football” schedule with Bears-49ers, and the “big water-cooler topic is . . . how can league-owned outlets such as the NFL Network strike a balance between complementing and cannibalizing their media partners,” according to Jon Weinbach of the Los Angeles Times. The Thursday edition of Sports Business Daily linked to the piece. Leagues in recent years “have morphed into full-blown media companies, launching their own TV channels, advertising networks and digital entertainment ventures.” The NFL, NBA, NHL and MLB now all “operate 24-hour cable channels,” and Pilson Communications President Neal Pilson said the channels “give the leagues a chance to get their message out as they want to frame it, unadulterated.” Weinbach noted that ratings for “all of the league-owned channels … are still minuscule,” as the network
The NFL Network tonight begins its eight-game regular-season “Thursday Night Football” schedule with Bears-49ers, and the “big water-cooler topic is . . . how can league-owned outlets such as the NFL Network strike a balance between complementing and cannibalizing their media partners,” according to Jon Weinbach of the Los Angeles Times. The Thursday edition of Sports Business Daily linked to the piece. Sources: http://blog.pennlive.com/fanbox/2009/11/nfl_not_ruling_out_more_more_l.
