What is the necessary lead time for story ideas?
A. The earlier the better! The magazine works about two months in advance of each issue, but often we must plan up to a year ahead in order to photograph or interview for seasonal features, annual events and the like. If the story is also located in an EMC magazine circulation area, we try to schedule its publication in an issue when the story will receive distribution in that area (sometimes, though, because the story is seasonal, this is not always possible).
