What is the nature of Web Business Strategy?
This course is designed for students with no or little prior experience in Web site design and e-commerce. While primarily about marketing and e-commerce, the course provides students with an introduction to HTML authoring and graphics design. In addition, it provides experience with CGI forms and cut and paste JavaScript. Advanced topics such as CSS, ASP, XML are discussed but not taught per se. What is important is an understanding of how to create an Internet business through entrepreneurship, marketing and basic Web site design.