What is the nature of my campaigns timeline?
Every campaign is custom tailored to suit the needs of each book in regards to the on-sale (publication) date. Prior to the publication date, your publicist will focus on reviewers, specifically industry review publications, as well as long-lead print media and Internet outlets. As your publication date approaches, your publicist will begin contacting the broadcast media (TV and radio). It is important that you are not on the air talking about your book before consumers can find your book on the bookstore shelves.
