What is the National Youth Anti-Drug Media Campaign doing about meth?
Since 2007, the Media Campaign has supported a national anti-meth campaign through TV, radio, print, and online anti-meth advertising, and news media outreach. The anti-meth messages are aimed at young adults (ages 18-34), as national survey data indicate that young adults, with an average age of first use of meth of 22.2 years, are far more likely to use meth than teens or any other age group. The advertising and outreach has included messages that focus on preventing meth use and raising awareness about the benefits of treatment, and encouraging those who need help to seek treatment. Beginning in the Fall of 2009, new TV ads will be available as free resources for community organizations to use in local markets. Additionally, in 2008, the Media Campaign partnered with key organizations to launch a new public awareness campaign (paid print and radio) aimed at preventing meth use among American Indian/Alaska Native audiences. In 2009, ONDCP continues its commitment to the Native Americ
