What is the National Main Street Center’s Four-Point Approach?
The National Main Street Center’s Four-Point Approach is a conceptual methodology that any community may use as the template for its downtown revitalization effort. It is based upon the implementation of four functional components as the basis of a solid downtown revitalization program. These four points are: Design: The improvement and enhancement of the physical environment of the central business district. Creating an inviting atmosphere, through window displays, parking areas, signs, sidewalks, streetlights, landscaping and the buildings themselves conveying a visual message of what Main Street is and what it has to offer. Promotion: Selling the image and promise of Main Street to all prospects. Market the district’s unique characteristics to shoppers, investors and visitors through the creation and implementation of a unified, consistent plan for marketing the downtown area. The promotional strategy forges a positive image through advertising, retail promotions and special events
