What is the National Institute on Media and the Family and What is MediaWise®?
The National Institute on Media and the Family is the nation’s most trusted voice on parenting in the media age. The Institute’s mission is to maximize the benefits and minimize the harm of media on children through research, education, and advocacy. Dr. David Walsh, author of No, founded the Institute 12 years ago. MediaWise® is a registered trademark of the National Institute on Media and the Family. The Institute’s MediaWise® programs bring parents and caring adults information about the impact of media on children’s health and development and provide resources families need to make wise media choices. Minnesota Say Yes to No provides a lifetime of tools and resources to parents and schools. No is not just a one-word answer, it’s a parenting strategy. By saying No when they need to, adults help children develop skills such as self-discipline, respect, integrity, the ability to delay gratification, and a host of other crucial character traits they need to be successful.
