What is the National FFV Awareness Project?
Today, there are an estimated eight million FFVs registered in the United States. This project is designed to locate, educate, and motivate those eight million owners of FFVs to use higher blends of ethanol, like E85. Then encourage other drivers to consider choosing an FFV the next time they purchase a car. Why? To help the country hurdle the E10 blending wall (see “What is the Challenge” below), and enjoy the economic, environmental, and energy/national security benefits of increased domestic fuel production. The National FFV Awareness project has nothing to do with promoting new policy – it focuses on existing law (e.g., the national renewable fuel standard, or RFS) and consumer/driver education. The campaign message is safe and common ground for the majority of consumers, government and industry leaders — validate and evangelize the proven fundamental principle that using higher blend levels of ethanol in FFVs will stimulate the economy, improve the environment, enhance energy sec
