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What is the NAIs policy on “Flash cookies” and similar technologies?

April 26, 2017flash cookies nai policy similar technologies

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What is the NAIs policy on “Flash cookies” and similar technologies?

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NAI members have confirmed that they are not using Flash cookies for online behavioral advertising (OBA). The NAI in 2010 took the position that its members should not use locally-shared objects (LSOs)* like Flash cookies for OBA, Ad Delivery & Reporting, and/or Multi-Site Advertising, until such time as web browser tools allow for the same level of transparency and control as is available today for standard HTTP cookies.