What is the motto behind providing animation training to Mehendi artists?
We primarily focused on getting the girls working at home back to school. However, education is meaningless if it does not provide a livelihood at the end of the day. So a combination of education and vocational skills was needed to induce families to get back to education. Further, animation skills tap into the inherent artistic and creative skills of the girls. We focused on technology as a gateway to provide the higher income it gives compared to traditional outlets. Recognising that the Mehendi, Chikan and Zardosi workers are very creative, we saw an opportunity to enable them to handle animation jobs. What kind of strategy have you adopted to operationalise this initiative? We then partnered with an animation company called Star Features Studio, to develop a fast track training module in tune with the industry requirements. The training module lasts for six months and then followed by an internship in the industry. Within this span of one year the girls learn life skills, animatio
