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What is the motivation for corporations like SYSCO and General Mills to be part of the WSI initiative?

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What is the motivation for corporations like SYSCO and General Mills to be part of the WSI initiative?

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Food companies are responding to the concerns expressed by consumers about the food system. While many concerns have focused on public health issues, leading companies like SYSCO and General Mills also recognize interest in better environmental accountability throughout the food system, particularly in food and feed production. Both SYSCO and General Mills have been leaders in corporate social responsibility. This is a continuation of that leadership. The emergence of the ?Corporate Social Responsibility? report as a shareholder and analyst expectation has made programs like this part of the inherent value of the company and its stock, which has increased interest and importance.

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