What is the most popular beer in the world?
Budweiser is the most popular beer worldwide in terms of both units sold and profitability. I’m not sure if it’s still the case, but Kirin lager was the second most popular beer in terms of units sold a few years ago. There’s a big market for Bud overseas because it actually does have really high quality control standards. Can anyone remember the last time they ordered a Budweiser and something was floating in the bottle (yeast or otherwise)? Or the last time you got one that was skunked? This, and the fact that America is a dominant consumer culture makes Bud the Coke of beers. I imagine Kirin is popular for many the same reasons (as Japan is really good at the consumer and quality control thing too). Interestingly, InBev (the conglomerate who owns Anheuser-Busch) has a 50% steak in Kirin brewing. So maybe it’s all just good marketing.
