What is the most important thing that sales and marketing should both do?
What is the difference between sales and marketing? People often confuse the two or assume they are one and the same. In a nutshell, you use marketing to bring you qualified prospects and use sales to close the deal and build relationships with people. In other words, the definition of marketing is everything you do to reach and persuade prospects to give you a chance to sell them. Sales is what you do to close the sale and get a signed agreement or contract. When you look at it like that, the sales person would have no one to sell to if it weren’t for the marketer. In the world of internet marketing, the marketer drives people to the website, and gets them to fill out a form requesting more information, or simply buying a product. The sales person is the one who forms a relationship with the prospects and closes the deal. Good marketers and sales people have one thing in common: they both begin by putting their prospects first. To be effective at marketing, you need to start by identi
