What is the most important thing an owner or a CEO needs to know?
The owner, especially when acting as the CEO, needs to be focused on the delivery of the business plan and on the relevancy of the business model to the creation of value in the future. A forward-thinking CEO is creating the plans today that will effect the value of the company two to three years from today. A CEO who micromanages the day-to-day activities of the company will not be able to adjust quickly to changes in the marketplace, and will be relegated to the slow growth model that is indicative of this kind of CEO. A CEO needs to have a set schedule whereby he spends equal time on the current business activities and their relationship to the business plan and the business model, as well as the strategic activities of a growth model.