What is the most important step healthcare facilities can take to market themselves effectively to consumers?
Matt Montgomery: The most important thing that existing facilities can do to understand potential customers and the performance of their services is to unlock the data they already have at their disposal such as patient demographic information, including patient age and location, as well as information about the volume of various procedures by consumer segment. This data provides a treasure trove of insight as to how facilities are effective and how they can become more effective. This data can provide facilities with a great deal of information about patient demographics, which then can be interpreted and coupled with commercially available data sets to identify segments of consumers that are the best potential customers and provide insight about their lifestyles and media preferences. Facilities can ensure that their marketing is effective and efficient by knowing as much about their customers as possible and using this data in their market planning process. Q: There seems to be tren
