What is the most important reason to put my edition one-to-one on the Internet?
Instead of just being a hype, the Internet is now a factor on the market for media consumption. Publishers are therefore looking for possibilities to present themselves on the Web. To employ an editorial staff to daily collect, draw up and publish the news on the Internet is expensive and requires strong investments. It is virtually impossible for a publisher to earn back these investments through payment options for online content and advertising. Many publishers have tried it this way, and had to withdraw their investments afterwards. By offering the printed newspaper (which is already produced) through the Internet, however, the publisher saves a lot of money and human resources. Moreover, he strengthens the brand and he has immediate access to his markets through the Internet.
