What is the most important factor in deciding what lure to use?
There are a thousand variables at any one time, wind, weather, surf, light, dark, water clarity etc. Ideally you should try to determine what baitfish the bass may be feeding on when you are fishing and select a lure that is similar in shape and size to that bait. If the bass are feeding on big Menhaden (Bunker) it doesn’t make sense to be using a bucktail, I would use a BIG spoon or any large swimming plug, preferably in yellow or gold.